The exceptional beachfront location of this landmark hotel in the heart of Miamis South Beach and the Deco Districts provides a home away from home for business, leisure and international travellers. The hospitality, sun, sand and surf for which the hotel is famous has attracted guests from all over, popularizing the hotel to almost mythical status in the 1940s, 50s, and 60s. It has served as a home to the Miss America and Miss Universe Pageants as well as a home away from home for some of Americas biggest stars, helping it to achieve the reputation of being Miami Beachs finest oceanfront hotel. Guests can choose to immerse themselves in the South Beach atmosphere by lounging at the hotels terrace sundeck, dining at two onsite restaurants, enjoy a bath in the infinity pool, or by strolling offsite to experience the world famous scene for which South Beach is known.