New York 0 MI NIT IS NOT FITNESS - IT IS LIFE has grounded Equinox - and fueled a cultural movement - for more than 25 years. Today we introduce Equinox Hotels as a true culmination of our brand promise that will redefine travel as the world knows it. We have obsessively pursued our enduring mission of life maximization/ becoming iconic by bringing luxury to a place where none existed. Now we are redefining luxury experience once again as a seamless extension of a life well-lived/ elevating fitness/ culture/ and community for those who rest and play as hard as they work. The result is a place that matches the scale of our ambitions and the ambition of the very people for which we built it. That place is Equinox Hotels-Hudson Yards - in the center of the new cultural crucible of New York City. This is the complete manifestation of high-performance living. This is a place where compromise simply does not exist. EQUINOX HOTELS. FOR THOSE WHO WANT IT ALL.