This La Crosse hotel along the Black River boasts a private beach and on-site restaurant. Rooms feature free Wi-Fi and a cable TV, and Myrik Park Zoo is just 4.3 miles away. A fridge and coffee maker are provided in all rooms at the Best Western Riverfront Hotel. Each warmly decorated room includes a spacious work desk and a seating area. The hotel’s indoor pool boasts a water slide, hot tub, and wading pool. The beach area features boat docks and beach volleyball courts. A games room and fitness center are on site. The Best Western Riverfront Hotel offers on-site dining at Black River Bar & Grill. It features live entertainment on Friday and Saturday nights. A free airport shuttle is available to La Crosse Municipal Airport, just 4.2 miles away. Valley View Mall and Forest Hills Golf Club are both within an 8-minute drive of this hotel.